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Storeferry

One Stop solution for facility maintenace procurement and annual services

"Storeferry is operating in India's $4.8B building maintenance market by streamlining vendor sourcing, ensuring cost transparency, and guaranteeing quality after-sales service through a single digital platform."

Problem Statement

India's maintenance market is fragmented, forcing facility managers to waste over 60% of their time finding reliable vendors.

25-45

Days for procurement cycle vs 10-15 industry benchmark

40-60%

Vendor response rate vs 80-90% benchmark

0-5%

Cost savings vs 15-25% industry potential

60%+

Time wasted in vendor sourcing and management

Root cause analysis

Storeferry Solution

A single digital platform that transforms maintenance procurement from 25-45 days to 3-5 days with guaranteed quality and transparency.

Digital Workflow
Mobile-first platform with standardized processes. 80% faster process initiation vs traditional methods.

Verified Vendor Network
500+ pre-qualified vendors with intelligent categorization. 90% time savings in vendor discovery.

Transparent Pricing
Real-time market pricing with bulk advantages. 15-25% cost savings through price transparency.

24/7 Support
Centralized customer support with SLA-driven resolution and performance tracking and after sales support

Solution

What is in building ?

Current MVP Features:

Vendor Discovery Portal: Browse 500+ verified vendors
Quote Management System: Compare quotes side-by-side
Order Processing: End-to-end procurement workflow
Payment Gateway: Multiple payment options with credit facility
Analytics Dashboard: Spending insights and reports

Product Roadmap

Market Opportunity

$ 2.58 Billion

India FM Market by 2030

11.10%

Market CAGR (2024-2030)

₹3,302Cr

Service Obtainable Market

418,504

Target Customer Unit

Market Breakdown

₹1,196Cr

AOV (13Lacs)

Housing Societies (92K units)

₹1,120Cr

AOV (14Lacs)

Schools & Hospitals (80K units)

₹986Cr

AOV(8Lacs)

Commercial Spaces (246K units)

Ideal Customer Profile

Find out everything you need to know about being in finance.

Large Residential Complexes

Profile: 500+ units, professionally managed
Annual Spend: ₹50L - ₹12Cr
Decision Makers: RWA Board, Facility Managers
Pain Points: Vendor management, cost control, resident satisfaction

Commercial Complexes

Profile: IT parks, business centers
Annual Spend: ₹40L - ₹8Cr
Decision Makers: Property Managers, Admin Heads
Pain Points: Compliance, uptime, tenant retention

Healthcare & Hospitality

Profile: 100+ bed hospitals, 3-5 star hotels
Annual Spend: ₹60L - ₹10Cr
Decision Makers: Operations Heads, Engineering
Pain Points: Critical equipment, guest experience

Competitive Analysis

Competitor	Funding	Strengths	Weaknesses	StoreFerry Advantage
Moglix	$450M	Large catalog, enterprise focus	Complex platform, high CAC	Simplified UX, FM expertise
Industrybuying	$25M	Wide SKU range	Generic approach, poor service	Specialized maintenance focus
Local Distributors	N/A	Established relationships	No tech, poor transparency	Digital platform, price transparency

Indirect Competitors

Amazon Business: Generic B2B marketplace
IndiaMART: Lead generation only
JustDial: Discovery platform
Direct Vendor Relationships: Traditional procurement

Competitive Advantages

Specialization: 100% focus on maintenance vertical
End-to-End Solution: Beyond discovery to execution
Quality Guarantee: Verified vendors with SLAs
Domain Expertise: Founders' deep industry knowledge
Customer Success: Dedicated support for each client

Value Proposition

For Customers

• 80% faster procurement (3-5 days)
• 15-25% cost savings
• Quality assurance with SLAs
• 24/7 centralized support
• Mobile-first accessibility
• Complete cost transparency

For Vendors

3X increase in lead generation
• Direct customer access
• Reduced sales costs
• Brand visibility opportunities
• Guaranteed payment terms
• Streamlined order management

For Investors

• $60B+ TAM with 13.87% CAGR
• Asset-light marketplace model
• 22% gross margins improving
• Network effects scalability
• 53% customer retention rate
• Clear path to profitability

Value Proposition

SWOT Analysis

Strength

Domain Expertise: Founders with 12+ years in facility management

First-Mover Advantage: Limited organized competition

Technology Platform: Scalable, cloud-based architecture

Verified Network: 500+ pre-vetted vendors

Customer Validation: 8 paying customers with ₹11.7L revenuea

Weaknesss

Limited Geographic Presence: Currently only in Bangalore

Brand Recognition: New brand in traditional industry

Working Capital Requirements: 30-day credit terms impact cash flow

Team Size: Small team limiting execution speed

Vendor Dependency: Reliance on third-party service providers

Opportunity

Market Size: $4.8B TAM with 15% annual growth

Digital Transformation: COVID-accelerated digital adoption

Government Initiatives: Smart Cities Mission driving demand

Value-Added Services: Insurance, financing, consulting potential

Geographic Expansion: Untapped tier 2/3 cities

Threats

Competition from Incumbents: Large players entering space

Vendor Disintermediation: Direct customer-vendor relationships

Economic Downturns: Maintenance budget cuts during recession

Technology Disruption: New procurement models

Regulatory Changes: Compliance requirements

SWOT Analysis

Traction & Growth

25 Lacs

2022-23 Revenue

1.08Cr

2023-24 Revenue

80Lacs

2024-25

2Cr-2.5Cr

Projection

₹2.3Cr

Revenue Till Date

500+

Vendors Onboarded

16%

Gross Margin

32k

Average order Value

Current Status

Expansion Strategy

Journey to 250Cr+ in next 5 years

Client Acquisition

Strong client base in Bangalore to validate the business model and create a foundation for national expansion.

Service Expansion

Introduce complementary services to enhance and generate recurring revenue.

Geographical Expansion

Expand operations to key metropolitan areas to capture a larger market share.

Catalogue Expansion

2 Location

Team 16

Year 5

35%

Target Gross

70% +

Target Retention

8 Lacs

CLV

4+

Location

Fianancial Model

Founder's profile

Monica Shahi (Co-Founder & CEO)

Professional Background:

Education: Industrial Engineering, Ramaiah Institute (VTU)
Key Accomplishments:

Single-handedly operated a 5-star property (300+ rooms)
Reduced HLP consumption by 12% through process optimization
Decreased company costs by 15% via system automation at Alp Consulting
Worked directly with CEO on new-age tech implementation

Core Expertise:

Vendor Management & Negotiations
Process Automation & Optimization
Client Relationship Management
Strategic Planning & Execution
Cost Optimization Strategies

Leadership Style: Data-driven decision maker with strong operational excellence focus

Linkedin/Podcast

Mushkin Vali (Co-Founder & CTO)

Professional Background:

Education: Industrial Engineering, Ramaiah Institute (VTU)
Key Accomplishments:

Single-handedly operated a 5-star property (300+ rooms)
Reduced HLP consumption by 12% through process optimization
Decreased company costs by 15% via system automation at Alp Consulting
Worked directly with CEO on new-age tech implementation

Core Expertise:

Vendor Management & Negotiations
Process Automation & Optimization
Client Relationship Management
Strategic Planning & Execution
Cost Optimization Strategies

Leadership Style: Data-driven decision maker with strong operational excellence focus

FAQ's

What makes StoreFerry different from existing B2B marketplaces?

Unlike horizontal marketplaces like Moglix or IndiaMART, StoreFerry is 100% focused on the maintenance vertical. We understand the specific needs of facility managers - from STP maintenance to fire safety compliance. Our founders have lived these problems for 12+ years, giving us unique insights into customer needs.

How do you plan to compete with established players?

We compete through specialization and superior customer experience. While others offer 100,000+ SKUs across industries, we offer 5,000 curated maintenance products with expert guidance. Our 22% gross margins prove customers value our specialized approach.

What's your customer acquisition strategy?

Three-pronged approach:

Channel Partners: FM companies as distribution partners (4 in pipeline)
Direct Sales: Through associations like BAF and ELCITA
Digital Marketing: Partnerships with MyGate, NoBroker for customer reach

How do you handle working capital requirements?

30-day credit to customers matched with vendor payment terms
Invoice factoring partnerships in discussion
Positive cash conversion cycle for 40% of transactions
Credit insurance for large orders

What's the exit opportunity?

Multiple exit paths:

Strategic Acquisition: By FM companies, real estate firms
Financial Exit: PE/Strategic investors (similar to Moglix at $2.6B)
IPO Potential: B2B marketplaces commanding premium valuations

Comparable exits: Moglix ($2.6B), Zetwerk ($2.7B), Infra.Market ($2.5B)

How do you ensure customer retention?

Very capital efficient:

Asset-light marketplace model
No inventory holding
22% gross margins improving to 30%+
Positive contribution margin by Month 18
$170K takes us to ₹2 Cr monthly GMV

What's the risk of disintermediation?

We create multiple layers of value beyond connection:

Payment security and credit terms
Quality guarantees and SLAs
Aggregated demand for better pricing
Technology platform for order management
After-sales support and dispute resolution

What's your competitive moat?

Network Effects: More customers attract more vendors
Data Advantage: Pricing and quality intelligence
Switching Costs: Integrated workflows and historical data
Brand Trust: Quality guarantees in unorganized market
Domain Expertise: Deep understanding of maintenance

How do you ensure customer retention?

Prove unit economics at small scale first
Achieve product-market fit in Bangalore
Maintain founder control (offering 15% equity)
Create value before larger Series A ($2M target in 12 months)

How do you ensure customer retention?

Current retention at 53% improving through:
- Dedicated customer success managers
- Quarterly business reviews
- Volume-based incentives
- System integration creating switching costs
- Continuous product improvements based on feedback

Storeferry

Problem Statement

25-45

40-60%

0-5%

60%+

Storeferry Solution

Storeferry Solution

Digital WorkflowMobile-first platform with standardized processes. 80% faster process initiation vs traditional methods.

Digital Workflow

Verified Vendor Network500+ pre-qualified vendors with intelligent categorization. 90% time savings in vendor discovery.

Verified Vendor Network

Transparent PricingReal-time market pricing with bulk advantages. 15-25% cost savings through price transparency.

Transparent Pricing

24/7 SupportCentralized customer support with SLA-driven resolution and performance tracking and after sales support

24/7 Support

What is in building ?

Market Opportunity

Market Opportunity

$ 2.58 Billion

11.10%

₹3,302Cr

418,504

Market Breakdown

₹1,196Cr

AOV (13Lacs)

₹1,120Cr

AOV (14Lacs)

₹986Cr

AOV(8Lacs)